TO PLAY OR NOT TO PLAY?
In the late 1990s, in order to encourage young people to join the military, the US Army released its own video game aimed at a younger generation. “When a kid starts thinking about what he’s going to do with his life, it’s not at age 17, it’s more like age 13,” said the colonel responsible for the project, adding: “You can’t wait until they’re 17, because by then they will have already decided whether to go to college or a trading school.” The resulting video game, America’s Army, was hugely successful. So, the profitable cooperation between the military and the gaming industry continues. However, one must remember that promoting the military with video games, basically making a game out of a war, is unethical and dangerous for the young minds.
These days, the US military games are widely available on Twitch, YouTube, Instagram and Discord. Internet users have to be at least 13 to gain access to these social media sites. Users under 18 are supposed to have parental permission, but such age limitations are easy to get around. Kaitlynn Considine, a former Marine, gives her 13-year-old brother as an example. “He is a very young child. His brain isn’t fully developed yet and he certainly doesn’t realize how harmful such military video games are. What he knows about the military is that his older sister was a Marine, and he has pictures of me in front of ‘super cool’ equipment.” Kaitlynn believes the military must advertise itself, because the service is sometimes the best (or only) option for the young, especially if they’re in a difficult financial situation. “But people need to understand what they’re getting into,” she says. “No matter what your job is, you are supposed to help the military to kill enemies. You might not ever pull a trigger, but you’re still part of that mission.”
The situation is worsened by the fact that military recruiters are allowed to talk to children in schools thanks to the legal act passed in 2000, which gave the military access to campuses. In 2008, the ACLU (an organization protecting civil rights) reported to the United Nations (UN) that the US Land Forces didn’t respect children’s rights by “heavily recruiting” students under 17 on high school campuses. However, the State Department didn’t do much about the problem. They just repeated their request for a change of the military’s age policy. The UN’s reaction was similar. The organization expressed its worries and gave recommendations for improvement. This was not enough to change the recruitment practices in the military.
After the US Land Forces were accused of unethical practices, the Navy changed its own recruitment procedures to avoid similar problems. The Navy stresses that its streaming team members are not official “recruiters”. The team use streaming to talk about life in the military, but they direct anyone who expresses interest in the Navy to a recruiting website, where candidates can connect with an official recruiter.
The military does not release data on how effective video game recruitment is, but the strategy seems to be successful. Almost all branches use video game recruitment and cooperate with influential streamers. Notably, the Marines have so far refused to use games for recruitment. Although there is a Marine Corps Gaming team, it doesn’t officially represent the branch. “It’s a very serious decision to serve. We don’t use gaming for recruitment as there’s little connection between playing video games and the actual military service,” a US Marine Corps communications officer told Military.com.
Because of potential conflicts with Russia and a growing tension in the Middle East increasing the number of personnel is extremely important. But it’s very hard to do: in December, the Department of Defense said the military missed its 2023 recruiting target by 41,000 soldiers. The military points out that many young people are excluded from the service due to their weight, drug use or criminal past. However, the main factor that discourages young people from the service is that the military has a bad reputation among society. Information about limited support for veterans as well as cases of racism and sexual violence throw a negative light on life in uniform. No amount of heavy advertising or online video games will change that.